Every enquiry captured, converted without re-typing
Representative scenario — illustrativeA growing 1,200-student school runs admissions season on a reception register and the counsellors’ phone notes — walk-ins on one pad, phone enquiries on another, form submissions in an inbox.
Enquiries leak between shifts: a parent who called on Tuesday is a stranger again on Thursday because the follow-up lived in one person’s notebook. No one can say which channels actually fill seats, so the school spends on advertising blind. When an applicant is finally admitted, the office re-types the whole family into the student system from the photocopied form — introducing fresh errors on day one.
The cheap ERP had an “enquiry” form but it was a dead list — no pipeline stages, no follow-up queue, no funnel — so counsellors kept working from their notebooks and the module went stale. Worse, an admitted applicant still had to be re-entered into the academic side because admissions and students were separate systems. After a season of double entry the office abandoned the module and went back to the register.
ez.school captures every enquiry once — walk-in, phone or form — and moves it through your own stages: application, assessment, offer, admission. Counsellors work a follow-up queue instead of memory, the funnel shows which intakes are filling and where candidates stall, and an accepted offer becomes a student record directly: the application’s details flow into the register under your roll-number rules, and fees, portals and ID cards see the new student instantly.
| By hand | Ordinary ERP | ez.school | |
|---|---|---|---|
| Capturing enquiries | Pads, notebooks, inbox | A dead enquiry list | One pipeline, every channel |
| Follow-ups | Die between shifts | No queue, still manual | A worked follow-up queue |
| Which channels fill seats | Nobody knows | No funnel | Funnel by class & season |
| Offer to enrolled | Re-typed from the form | Separate system, re-entry | Becomes the student record |
- No re-typingOffer to enrolled
- ZeroEnquiries lost per shift
- By channelWhere seats fill
Yield up 6 pts YoY; referrals convert 2× better than paid ads — shift the spend.
Enquiries to admitted across the season by intake — the shape of the funnel tells leadership where seats fill and where money is spent blind.