Platform & Insights

Communication

SMS, email and WhatsApp campaigns with templates, policy and audit.

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Message deliveryLast 7 days

38Campaigns

97%Delivered

0.4%Opt-out

Wk 1Wk 4Wk 8

Weekly reach

WhatsApp62%
SMS28%
Email10%

WhatsApp costs ₹0.35 vs SMS's ₹0.18 — but at 3× the read-rate it's cheaper per message actually read.

Overview

Institutions talk to thousands of parents daily, through whoever’s phone had the group — unlogged, untemplated, sometimes unfortunate. Communication runs SMS, email and WhatsApp as governed campaigns: policy-controlled templates, audience selection from live records, and delivery status you can show a parent who says they were never told.

Segmented SMS / email / WhatsApp campaigns
Templates & messaging policy
Delivery audit & logs
DLT-compliant SMS
Automated alerts (attendance, fees)

Case study · Communication

From a teacher’s phone to messages with receipts

Representative scenario — illustrative

A 1,100-student school runs parent communication from personal WhatsApp groups a few teachers happen to admin, plus the odd bulk SMS bought from a reseller when exam dates change.

Doing it by hand

When a parent insists “nobody told us about the PTM”, there is no proof either way — the group message scrolled past, or that number was never in the group. Fee reminders go to a copy-pasted list that is always a session out of date, so new admissions are missed and left students are still pinged. And the SMS sender-ID keeps getting rejected because nobody registered the templates.

The cheap-ERP trap

Their previous ERP bolted on an “SMS” button that fired at everyone in the database with no audience filter and no delivery report. It ignored India’s DLT template rules, so half the sends silently failed and the school had no idea which parents actually got the message. Six months in, staff quietly went back to their own phones — at least there they could see the two ticks.

With ez.school

ez.school runs SMS, email and WhatsApp as governed campaigns. Audiences are drawn live from the records — a section, a bus route, a fee-due list — so nobody is missed or misaddressed, messages send only from registered DLT-compliant templates, and every send logs its delivery status per recipient. Automated flows like absentee alerts fire without anyone remembering, and the audit answers every “who sent this?”

The difference, side by side

	By hand	Ordinary ERP	ez.school
Who gets it	Whoever’s in the group	Everyone in the database	Live audience — section, route, due-list
Proof of delivery	Two grey ticks, maybe	Fired and forgotten	Per-recipient delivery status
Compliance	Rejected sender-IDs	DLT rules ignored	Registered, policy-checked templates
Who may send	Any teacher’s phone	One shared blast button	Permissioned, fully audited

The outcome

Per parentDelivery logged
DLT-readyTemplate compliance
AutoAbsentee alerts fire

Message engagementDelivery funnel

Sent12,400
Delivered12,030−3%
Opened9,120−24%
Read8,340−9%
Actioned3,210−62%

Read-rate by channelWhatsApp74%App push58%SMS41%Email22%

WhatsApp is read 3× more than SMS — moving fee reminders there lifted replies 22%.

Delivered-versus-read by channel — the school can finally show a doubting parent exactly when the message reached them.

Inside the app

How Communication works for you

Campaigns from the record, with receipts

Audiences are drawn live — a class, a fee-due list, a bus route — so nobody is missed or misaddressed. Every message logs its delivery status per recipient; automated flows like absentee alerts run without anyone remembering to send them.

ParticipationThis term

24Events

1,860Participants

62%Return rate

Term startMidNow

Sports78%
Arts & music64%
Clubs52%
Community41%

Regulars 62%One-time 38%

Sports drives turnout, but 38% attend only once — clubs are the format that converts one-timers into regulars.

Templates and policy, not improvisation

Messages send from registered, policy-compliant templates with your institution’s voice — regulatory-ready where SMS rules require it. Who may send what, to whom, is permissioned; the audit answers every "who sent this?"

Message engagementDelivery funnel

Sent12,400
Delivered12,030−3%
Opened9,120−24%
Read8,340−9%
Actioned3,210−62%

Read-rate by channelWhatsApp74%App push58%SMS41%Email22%

WhatsApp is read 3× more than SMS — moving fee reminders there lifted replies 22%.

The cycle

A message’s path

1Audience from records
2Template applied
3Policy check
4Multi-channel send
5Delivery logged

Who uses it

One app, seen from every seat

Front officeSends the PTM reminder to exactly the right parents in two minutes.

AdministratorControls templates and who may send — improvised blasts end.

ParentGets timely, relevant messages on the channel they actually read.

Evaluation questions

Communication — asked and answered

Which channels are supported?

SMS, email and WhatsApp — with per-channel templates and per-recipient delivery logging. Automated flows (like absentee alerts) use the same pipeline.

Do you handle SMS regulatory requirements?

Yes. Template-based sending designed for regulated SMS regimes (like DLT registration in India), with sender-ID and template discipline built in.

Can parents be reached selectively?

Yes. Audiences build from live records — classes, sections, routes, due-lists — not maintained copy-paste groups.

Same pillar

Bring Communication to your campus

Guided onboarding, local-currency pricing, and human support from day one.

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